Become the answer.
People ask AI before they search. We make your expertise easy for ChatGPT, Google AI Overviews and Copilot to find, trust and cite, then put the same answers to work in a chatbot on your site.
Illustrative
The problem
Search moved to answers. Most websites are still written for clicks.
When someone asks an AI assistant about your category, it answers with whatever it can read and trust. If that isn’t you, it quotes somebody else.
-
Expertise trapped in documents, decks or a few people’s heads
-
Pages that rank but never get quoted
-
The same questions answered by hand in sales and support
-
No idea whether AI assistants mention you at all
What it is
One verified answer set. Two jobs.
Write the answer once. Publish it, mark it up, and let your chatbot use it.
AI Search (AEO)
Get cited where people now ask.
- A map of the three to six topics you should own
- A central answers hub with 25 to 40 published answers
- Behind-the-scenes markup that tells AI what each page covers
- Page titles, headings and links fixed so AI can find everything
AI chatbot
Answer customers the same way, at any hour.
- A checked set of answers, ready for a chatbot
- Every answer shows its source and when it was last checked
- Rules for what it will and won’t answer
- Lead capture, routed to the right person
How it works
The AI search loop.
Six steps that keep going round, so your answers stay current as the engines change.
-
01
Discover
Audit the questions buyers ask, the queries you already show up for, and the content you have. Find the quick wins and the gaps.
-
02
Map
Group the questions into topics and pick the best format for each answer.
-
03
Build
Drafts written with AI help and edited by people, with the markup AI reads.
-
04
Publish
An answers hub and linked pages, checked so search engines can see them.
-
05
Measure
Dashboards that show where you appear, and what it leads to.
-
06
Improve
Add topics and try new formats. Then go round again.
What you get
Get answer-ready. Then stay that way.
A one-time sprint gets the foundations in place. Monthly work keeps the answers fresh. Add the chatbot whenever you’re ready.
Get answer-ready
- Topic map and answers hub
- 25 to 40 FAQs drafted and published
- Behind-the-scenes markup and page fixes
- A visibility and analytics dashboard
Keep it current
- Six to eight new or refreshed FAQs a month
- New topics every quarter
- Markup and link upkeep
- A monthly report and strategy call
Put the answers to work
- Your answers, packaged for a chatbot on your site
- ContentEngine integration
- More languages
- City and region answer hubs
Why trust it
People check every answer. You keep all of it.
-
Human-edited, always.
AI helps draft. People who know your business edit and approve every answer.
-
Answers with sources.
Every chatbot answer shows its source and when it was last checked, so stale answers get caught.
-
A chatbot with rules.
It answers from the verified set, inside rules you approve, and hands leads to your team.
-
You keep the assets.
The content, the logins and the docs stay yours. We train your team to run it.
Questions
Questions about AI Search (AEO).
What is AI search optimization (AEO)?
AI search optimization, also called answer engine optimization (AEO), structures your website and content so AI assistants such as Google’s AI Overviews, Bing Copilot, ChatGPT and voice search can cite your brand directly.
It’s the next step after SEO. Instead of ranking for a click, you’re shaping the answer itself.
How is AI Search (AEO) different from SEO?
SEO competes for a ranking and a click. AI search optimization makes your content the source an AI assistant quotes, which matters more as more searches end without a click.
The two work together. AI search optimization builds on the same technical foundations, then structures your expertise as clear questions and answers with schema markup that machines can read.
Which AI assistants does AI Search (AEO) target?
Google AI Overviews and featured answers, ChatGPT, Bing Copilot and voice assistants.
Do I need a chatbot to benefit from AI Search (AEO)?
No. AI search optimization stands on its own. The FAQ hub it creates also doubles as a clean, verified dataset, so adding a chatbot later is a small step.
What does the chatbot actually do?
It answers customer questions from your verified answer set, with citations and freshness tags, inside rules you approve. It also qualifies leads and routes them to your team.
How do you measure results?
We set up Search Console and analytics dashboards at the start, then report every month on impressions, visibility, conversions and which answers are working.
Who is AI Search (AEO) for?
AI and tech startups, small and mid-sized businesses, and service firms, including hospitality, education, health, legal and local businesses. It suits any team whose expertise is trapped in documents, decks or a few people’s heads.
Talk to us
Tell us what’s stuck.
Tell us what people ask you most, and where you’d want an AI assistant to send them. We’ll tell you what it would take to become the answer.